Build the future of work by becoming more you
■ our mission
Clarity. Confidence. Career reinvention from the inside out.
We’re here for the seekers, the reinventors, and everyone who feels like they’re meant for more but doesn’t yet know what that looks like.
■ OUR vision
A world where careers begin with who we are not just what we do.
We believe the most impactful work happens when your soul and your strategy are in sync. Our vision is a world where people don’t just endure through work, they grow through it.
In a time of massive labor transformation, generative and agentic AI, and constant identity shifts WORK-SELF exists to:
Empower & Guide
Empower & Guide

Meet our team
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Wolf Magdelinic
FOUNDER & CEO
Wolf Magdelinic is the Founder and CEO of WORK-SELF, a next-generation platform helping individuals navigate career transitions through identity-aligned tools, rituals, and AI-powered support. A seasoned entrepreneur and technologist, Wolf brings over two decades of experience in data systems, AI innovation, and human-centered product development.
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Josh Thompson Persaud
COACHING LEADER
Josh brings a background in coaching, learning design, and strategic innovation to their role at WORK-SELF. With experience spanning trend research at Trend Hunter, marketing operations, and learning product development at LIONS, and founding their own coaching practice, Kindred Coaching, they approach career transformation with both breadth and depth.