Build the future of work by becoming more you
■ our missionClarity. Confidence. Career reinvention from the inside out.
We’re here for the seekers, the reinventors, and everyone who feels like they’re meant for more but doesn’t yet know what that looks like.
■ OUR visionA world where careers begin with who we are not just what we do.
We believe the most impactful work happens when your soul and your strategy are in sync. Our vision is a world where people don’t just endure through work, they grow through it.
In a time of massive labor transformation, generative and agentic AI, and constant identity shifts WORK-SELF exists to:
Empower & Guide
Empower & Guide
Meet our team
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Wolf Magdelinic
CO-FOUNDER & CEO
Wolf Magdelinic is the Founder and CEO of WORK-SELF, a next-generation platform helping individuals navigate career transitions through identity-aligned tools, rituals, and AI-powered support. A seasoned entrepreneur and technologist, Wolf brings over two decades of experience in data systems, AI innovation, and human-centered product development.
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Josh Thompson Persaud
CO-FOUNDER & COACHING LEADER
Josh brings a background in coaching, learning design, and strategic innovation to their role at WORK-SELF. With experience spanning trend research at Trend Hunter, marketing operations, and learning product development at LIONS, and founding their own coaching practice, Kindred Coaching, they approach career transformation with both breadth and depth.
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Grant Hunter
MARKETING LEADER
A veteran of the world’s most renowned creative agencies, Grant leads multi-channel experiments, creator and affiliate economics, and creative content production.
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Roman Kim
DESIGN & BRAND LEADER
Roman owns WORK-SELF’s brand identity, leveraging his extensive design background to build clarity, calm aesthetics and usable interfaces.
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Owen Knowles
OPERATIONS LEADER
With deep expertise in operational excellence across leading companies, Owen supports scalable systems, data hygiene, financial forecasting, and partner operations.
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Jordan Mae Antoinette
WELLNESS & CREATOR LEADER
Jordan accelerates and co-develops the Creator and Affiliate programmes, curating voices and experiences that expand reach and recruit new influencers.
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Michelle Hillier
RITUALS & COACHING LEADER
As a TEDx speaker, educator, and published author, Michelle has spent over two decades helping people unlock their hidden potential through creativity and radical self-discovery. She is leading 1-on-1 coaching program at WORK-SELF and facilitating daily rituals as part of career transformation loop methodology through the WORK-SELF app.