Build the future of work by becoming more you

MEET WORK-SELF
■ our mission

Clarity. Confidence. Career reinvention from the inside out.

We’re here for the seekers, the reinventors, and everyone who feels like they’re meant for more but doesn’t yet know what that looks like.

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■ OUR vision

A world where careers begin with who we are not just what we do.

We believe the most impactful work happens when your soul and your strategy are in sync. Our vision is a world where people don’t just endure through work, they grow through it.

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In a time of massive labor transformation, generative and agentic AI, and constant identity shifts WORK-SELF exists to:

Empower & Guide

Empower & Guide

Meet our team

  • Wolf Magdelinic

    FOUNDER & CEO

    Wolf Magdelinic is the Founder and CEO of WORK-SELF, a next-generation platform helping individuals navigate career transitions through identity-aligned tools, rituals, and AI-powered support. A seasoned entrepreneur and technologist, Wolf brings over two decades of experience in data systems, AI innovation, and human-centered product development.

  • Josh Thompson Persaud

    COACHING LEADER

    Josh brings a background in coaching, learning design, and strategic innovation to their role at WORK-SELF. With experience spanning trend research at Trend Hunter, marketing operations, and learning product development at LIONS, and founding their own coaching practice, Kindred Coaching, they approach career transformation with both breadth and depth.

  • Katie Ling

    UX/UI DESIGNER

    Katie Ling is a digital designer, based in Hackney, London. Her likes are editorial design, interactive elements, Figma plugins, and online generators. Her primary focus is (but not limited to) UX/UI design.

  • Prathwik Shetty

    GROWTH MARKETING ANALYST

    Prathwik Shetty is a growth marketing specialist with experience spanning digital and performance marketing across global markets. His expertise lies in developing data-driven campaigns that strengthen visibility, engagement, and growth across diverse audiences.

Meet our advisors

  • Grant Hunter

    FOUNDER & CEO
    Cosmic Microwave

    Grant is a Creative Consultant specialising in brand and creative strategy for brands in Sports, Entertainment and the Green Economy. He was the former Chief Creative Officer of Iris - a global creative network, he authored "Newsjacking" published by Thames & Hudson and created the London 2012 mascots. As a creative innovator, he believes in creating cultural ideas that truly connect with people so that they, in turn, drive commercial value.

  • Owen Knowles

    FOUNDER & COO
    Forth & Scale

    With ten years of experience scaling businesses and a background as an exited startup founder, Owen brings unique insights into the scale-up investment landscape. His career has spanned early-stage investing and leadership of bootstrapped and VC-invested companies through to VC portfolio development and angel investing, giving him a comprehensive understanding of what it takes to grow and support successful scale-ups.

Meet our creators

  • Jordan Mae Antoinette

    FOUNDER
    Jordan Mae Antoinette Movement & Wellness

    Jordan is a movement teacher, breath work coach, mindful meditation guide, retreat host, radio show host, and DJ. She also runs her own online movement studio. With years of experience in the wellness space, she’s dedicated to helping individuals achieve holistic well-being through the interconnectedness of movement, breath, and mindful awareness. With a no-frills approach, Jordan creates an inclusive environment where everyone feels welcome and comfortable and safe to explore different layers of themselves.

  • Michelle Hillier

    FOUNDER
    Breath & Fire

    As a TEDx speaker, educator, and published author, Michelle has spent over two decades helping people unlock their hidden potential through movement, creativity, and radical self-discovery. From captivating large crowds to intimate coaching sessions, Michelle’s message has sparked millions to reclaim their power and move beyond their limits. With Michelle, it’s all about creating safe, transformative spaces for people to reconnect with their inner flame.