Navigating workforce transition? Talk to Maya
Hear what Maya can do for your career
Your AI agent for workforce reinvention in the AI economy
WORK-SELF helps enterprises reduce workforce transition failure during AI transformation and growth initiatives. Our identity-aware workforce AI agent, Maya, works with every employee across your organisation, helping them design, transition, and evolve their workflows and careers.
TRUSTED BY CERTIFIED CAREER COACHES AND HR PROFESSIONALS ACROSS THE UK, US, AND CANADA
Successful AI workforce transformation depends on human adaptation more than technology
70% of AI transformation programmes fail not because the technology is wrong, but because the human layer has little structured support. Organisations know which workflows AI will take. They often don't know which employees will thrive, which will resist, and which will quietly leave. In a 1,000-person transformation programme, for example, that is a £7–17M problem.
Workforce Reinvention Assessment
Auditable predisposition profiles for every employee in your transformation programme, generated before restructuring begins.
Maya, AI Workforce Transition Agent
A persistent AI agent that coaches employees through role evolution, redeployment, and reinvention pathways in the flow of their working day.
Reinvention Intelligence Infrastructure
Connect workforce assessments, transition pathways, AI guidance, and behavioural reinforcement into one continuous adaptation system with 90-day auditable outcomes.
Results we generate for organisations
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New role secured in three weeks
I came in mid-restructuring, unsure whether my function would exist in six months. The Career Assessment gave me a clear picture of where my strengths mapped in the new structure. The daily actions kept me moving when everything else felt uncertain.
Results: Identified a lateral move into Strategy within my organisation that neither I nor my manager had considered. Secured the role in week three. Stayed through the transformation instead of leaving.
— Sarah M., Product Manager navigating an AI-driven team restructure
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Redeployed in six weeks, no external hire needed
We had a finance professional whose role was significantly altered by our digital transformation programme. The honest assessment was that he was a flight risk, capable, but uncertain about where he fit in the new structure. We deployed WORK-SELF to support him through the transition. The Assessment gave us a clearer picture of where his strengths actually mapped against the new function than our internal skills data did.
Results: Successfully redeployed into a Data and Insights role within six weeks. No external hire. No replacement cost. Josh's coaching sessions kept the process moving. Every session had a clear output that fed directly back into the transition plan.
— HR Director, Financial Services firm, 1,200-employee digital transformation programme
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Retained a strong performer we expected to lose
Emma was flagged as an attrition risk three months into our AI workflow rollout. Her design function had changed substantially and she was disengaged. We had no systematic way of knowing whether the new version of her role actually suited her or whether we needed to find her an alternative pathway. WORK-SELF gave us that picture and gave her the structure to work through the decision rather than making it by default.
Results: She identified a direction within the organisation she had not previously considered and moved into it successfully. 12 months on she is still with us. The alternative was a resignation and an £40,000+ replacement process.
— People & Culture Lead, Technology company, post-AI restructure cohort of 340 employees
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Clarity in 30 days, still in the organisation 12 months later
I was an attrition risk and I knew it. My role had changed, my team had changed, and I was not sure the new version of my job was right for me. Maya helped me organise what I was weighing up, not just the tasks, but the decision itself.
Results: Stayed through the transition. Moved into independent consulting 12 months later on my terms, not out of frustration. The difference was having a clear picture of the choice before making it.
— Daniel W., Operations Lead who navigated a role change during an AI transformation programme
Hear from our career partners
Wolf Magdelinic
Co-founder & CEO
WORK-SELF
Joe Faulkner
Director
Profiles Creative
Natalia Fomichenko
Career & Leadership Coach
London Business School
Verified career experts and decision partners
Coaches are selected for practical experience supporting career decisions and transitions. They complement the WORK-SELF system by providing focused, actionable support when needed.
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Proven experience supporting 30-day Job Clarity Sprints, mid-career transitions, and promotion strategy
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Strong coaching fundamentals and globally-recognised certifications like the AC and ICF
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Specialised expertise in confidence building, AI job market disruption, leadership, and career clarity
Our verification process focuses on coaches that are…
How we choose our coaches
Each coach completes an internal review, reference checks, and a WORK-SELF-specific onboarding where we validate their approach to career transformation and progression, alignment, reflection, and behavioural change.
Enterprise onboarding
Book an enterprise demo, align on your workforce cohort, and deploy WORK-SELF across your organisation through a guided implementation experience built for HR and People teams.
Step 1: Configure your organisation
Step 2: Deploy the Workforce Reinvention Assessment
Set up your enterprise account, define employee cohorts by department, role, or transition programme, and connect WORK-SELF to your existing HRIS or outplacement workflow.
Each employee completes a structured 30-minute assessment capturing career history, identity signals, strengths, and reinvention readiness. Results are anonymised, aggregated, and available to your People team via the Transition Dashboard.
Step 3: Activate Maya for every employee
Step 4: Track reinvention outcomes at the organisational level
Monitor workforce readiness, redeployment fit, and transition progress through auditable 90-day C-suite reports, giving your leadership team the data to move people with confidence, reduce redundancy costs, and demonstrate transformation ROI.
Maya, your AI Workforce Transition Agent, is available 24/7 from day one, coaching each employee through their personalised Transition Blueprint, flagging attrition risk in real time, and escalating to certified career coaches where human support is needed.
Key skills to thrive in your job in 2026
Your workforce reinvention starts here
Two ways to deploy WORK-SELF. One for your organisation. One for individuals employees.
WORK-SELF Enterprise
For HR leaders, transformation programmes, and outplacement agencies
Contact our sales team for enterprise pricing.
Typical deployment scope
✓ Workforce Reinvention Assessment for every employee in scope
✓ Maya workforce transition agent deployed across your affected population
✓ C-suite dashboard: readiness scores, attrition risk flags, 90-day outcome tracking
✓ Certified coach network: on demand for employees who need elevated human leadership support
✓ Implementation support and programme management
WORK-SELF Professional
For individuals navigating career decisions on their own terms
£7.50 / month, billed annually at £89.99. Cancel any time.
Loops Membership includes
✓ One career coaching session (£110 value)
✓ Full Career Assessment and Career Blueprint
✓ Maya, AI career advisor, available 24/7
✓ Daily structure, progress tracking, and tools
✓ 30-day money-back guarantee
Not sure which is right? Talk to Maya first.
She will tell you within five minutes which path makes sense for your situation.
Someone you know struggling with their job being disrupted by AI?
Support your loved one’s reinvention with WORK-SELF’s 30-day Job Clarity Sprint. Before they become disengaged or start talking to recruiters, they’ll get clear on how to integrate AI into their daily job functions. WORK-SELF helps them get clear, confident, and focused so they can thrive in their role.
Take your
Career Assessment now
If you’ve ever felt like your career is on autopilot, the Career Assessment is designed to help get clear on where you are and where you want to go. It’s a guided, money back guaranteed methodology that helps you uncover your strengths, values, and priorities, so you can find a job in 30 days.
We built the Career Assessment to be practical and personal. In 20 focused minutes, you’ll have a snapshot of what’s working, what’s not, and the possibilities worth exploring next.
Find a career coach near you
Connect with verified career coaches in your area. AI-powered matching ensures you find the right expert to guide your professional journey.
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