Build the future of work for becoming more you
To redefine what it means to work by helping people align their careers with who they truly are.
■ OUR visionA world where careers begin with who we are not just what we do.
We believe the most impactful work happens when your soul and your strategy are in sync. Our vision is a world where people don’t just endure through work, they grow through it.
■ our missionClarity. Confidence. Career reinvention from the inside out.
We’re here for the seekers, the reinventors, and everyone who feels like they’re meant for more but doesn’t yet know what that looks like.
■ who we areWe’re a mission-driven, design-led company that believes the future of work is deeply personal.
In a time of massive labour transformation, generative AI, and constant identity shifts, WORK-SELF exists to ground, empower, and guide.
We’re not just building tools. We’re building systems for individuals to grow into their next selves, one step at a time. Whether it’s through our AI-powered Career OS, our physical Ritual Kits, or our growing Reinvention Community, we help people find their next move and grow with intention.
■ our approachWe believe in honest reflection, clear design and human-first thinking.
Our platform combines soul-aligned frameworks with the best of agentic AI technoogy to help people move from confusion to clarity. From “just a job” to true WORK-SELF alignment.
This means our own team leads with integrity, creativity, and care. We build with intention, think deeply, and execute with excellence. We’re allergic to superficial solutions. We’re here to make something real.
At WORK-SELF, these aren’t just words on a page, they are principles we live by.
■ OUR VALUES
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We build from alignment, not urgency.
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Our platform, tools, and experiences are accessible to as many people as possible.
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Our work thrives on complexity, nuance, and voices from every corner.
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We ask better questions, always.
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Integrating beauty and mindfulness into WORK-SELF growth is front of mind.
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From copy to code, we care deeply about what we make.
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Even as we grow, we never compromise our soul.
Why now: The age of reinvention
The world is changing fast. AI is transforming how we work, automation is rewriting roles, and more people than ever are asking:
What do I actually want?
We believe this isn’t a crisis—it’s a call.
WORK-SELF exists at this intersection: the human layer of the future of work. Not just about how we work, but why and for whom. If you feel that too, you might belong here.
■ Who we Are looking forWe hire people who think like co-creators, not just employees.
We care more about how you think than your job title. You might be a good fit if you are:
■ A self-aware creative or builder who leads with thoughtfulness
■ Energized by helping others grow, even as you grow yourself
■ A technologist with taste or a designer with strategy
■ Excited about working at the edges of tech, psychology, identity, and design
■ Deeply curious, emotionally intelligent, and allergic to bureaucracy
■ Eager to build beautiful, useful things that help people grow
A day in the life
at WORK-SELF
WORK-SELF is a remote-first, creativity-forward company with hybrid hubs in London, Toronto and NYC.
We balance autonomy with connection. We celebrate uniqueness. We laugh a lot. We care about each other’s inner lives, not just our output.
Imagine your schedule…-
Begin with intention, feel connected to purpose and teammates, and start your day with grounded clarity.
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Get deep into your zone of genius. No distractions, just creativity, curiosity, and quiet focus time.
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Work async with elegance. Share ideas, document progress, and move projects forward with clarity and ease.
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Refuel through collaboration. Spark breakthroughs and build ideas with smart, supportive teammates.
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Be seen. Celebrate creativity. Share something you're proud of and witness the brilliance of others.
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Make space for insight, whether it’s movement, reflection, or connecting directly with the people we serve.
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Unwind with reflection. Close the day with clarity, gratitude, and insight alongside a team that values inner growth.
If this speaks to you as a call, not just as a skills-level opportunity, we would love to hear from you.
■ How to applyPlease send us:
A short note about why you want to join WORK-SELF
Examples of your writing, campaigns, AI agents you built or creative projects
Your CV (or LinkedIn, or even personal website, whichever feels like you)
Email us: careers@work-self.com