Marketing Associate

FULL TIME • Hybrid

We’re not just building a career platform. We’re building a movement.

In a time of massive labor transformation, AI acceleration, and identity shifts, people everywhere are asking: “What does it mean to work in a way that actually fits who I am?” We help answer that question.

We’re a purpose-led company offering soul-aligned career tools, creative rituals, and coaching to help people in transition reclaim clarity and direction. Whether through our AI-powered Career OS, our guided Ritual Kits, or our global Reinvention Community, we support people becoming their next selves, one honest step at a time.

Why You?

You’re not here for just another marketing job.

You’re here because:

  • You care about helping people transform, not just convert.

  • You’re fascinated by what makes humans tick and what moves them.

  • You want to use strategy and storytelling to spread something meaningful.

  • You believe marketing can be soulful, not spammy.

You're someone who:

  • Writes beautifully, thinks deeply, and sees marketing as conversation, not manipulation.

  • Feels energized working in early-stage teams, wearing multiple hats.

  • Is as curious about brand psychology as you are about campaign metrics.

  • Sees social media, newsletters, and launch strategy as sacred invitations, not just content formats.

  • Resonates with our tone: calm, emotionally intelligent, spiritually practical.

What You’ll Do

As our Marketing Associate, you'll help us bring WORK-SELF to life in the world by:

  • Leading weekly email marketing campaigns (especially our Rituals for Reinvention newsletter)

  • Managing our social channels (Instagram, LinkedIn, and eventually TikTok)

  • Building and testing landing pages for product launches and community growth

  • Co-creating with our founder and brand team on new content, prompts, and visual assets

  • Interviewing users and customers to find insights and surface their voices

  • Helping shape the go-to-market strategy for our Career OS, Residency, and Ritual Kits

  • Running small experiments (from paid media to community referrals) to find signal in the noise

What We’re Looking For

We don’t believe in one-size-fits-all resumes. What we care about:

  • 1–3 years of experience in marketing, brand, or content creation (startup, creative agency, editorial, or personal project)

  • Excellent writing skills across formats (email, short copy, social, landing pages)

  • A feel for design and storytelling (you don’t need to be a designer, but you have taste)

  • Comfortable with tools like Notion, Figma, Substack, and basic analytics

  • A passion for self-development, creativity, or career transformation

Bonus: You've built an audience, published a blog/newsletter, or led a personal project that resonates.

A Day in the Life

  • Morning: Check in with the founder + creative team, sync on this week’s sprint

  • Midday: Draft and ship a short-form Rituals email to 5,000 subscribers

  • Afternoon: Interview a user and turn their story into a short social post

  • Late-day: Test a landing page headline variation or help prep next launch strategy doc

  • Ongoing: Collaborate async, share your reflections in our #rituals Slack thread, and join optional journaling sprints

What We Offer

  • A chance to shape a brand that truly helps people realign their lives

  • Flexible, remote-first work with optional meetups in London, Lisbon, or Berlin

  • Space to be yourself: we care about your wellbeing, creativity, and rhythm

  • Intentional culture: light rituals, low meetings, deep focus time

  • Access to personal development tools, coaching, and creative growth budgets

  • Salary benchmarked at ethical startup rates + equity + open evolution pathways

Our Promise to You

We’re not here to burn you out.

We’re here to build a place where your gifts are seen, nurtured, and used for good.

At WORK-SELF, you’re not a cog. You’re a co-creator

How to Apply

If this speaks to you on a soul level—not just a skills level—we’d love to meet you.

Apply by sending us:

  • A short note about why you want to join WORK-SELF

  • Examples of your writing, campaigns you launched, or creative projects you finished

  • Your CV (or Linkedin, or personal website, whichever feels like you)

Email us: careers@work-self.com