Unlock the career you really want
Accelerate your career with WORK-SELF. Start now with your Career Audit, guided by AI, grounded in self-reflection.
Why you need
WORK-SELF right now
The world of work is changing faster than ever. AI is reshaping every job, every industry, every path. The old way, working harder, guessing your next move, forcing yourself into roles that don’t fit, no longer works.
WORK-SELF is your go-to system for navigating the career landscape with clarity, confidence, and direction. You can explore different career paths and tangible action items in each. Then connect your long-term plans with your daily and weekly routines to ensure you realize career growth within your timeline.
WORK-SELF is designed to guide and support you like a personal trainer for your career aspirations.
Key benefits
Annual access to the WORK-SELF platform
24/7 career support with Maya, your agentic AI career coach
Career Audit and Career Transition Blueprint to explore career paths
Accountability and planning automations to help you progress in your career
Wellness tools and insights to protect your boundaries and energy
Community of coaches, creators, experts, and others in career transition
Ritual Kit personalized to your Archetype
30-minute introductory call with a WORK-SELF verified coach
Choose your best career path
The Career Audit guides you through 7 easy sections: Personal Information, Current Professional State, Identity & Work Self, Strengths & Skills, Vision & Future, Tools & Preferences, and Career Story.
We combine your answers with insights from our’ proprietary deep research methodology called WORK-SELF Cohort of Influence (COI), comprised of the entire published body of work of the world’s leading minds in personal and professional development like Kahneman, Sinek, Duckworth, Clear, and more. Your Audit reveals patterns in how you think, work, and grow.
Turn goals into daily action
Your Career Transition Blueprint gives you 5 career paths highly personalized from your Career Audit results and intelligence from our Cohort of Influence (COI).
Explore each path, compare what the work is like, and check all the action items and milestones the 1-, 2-, and 3-year outlook to spot any deal-breakers.
Once you select your best career path, Maya, your AI coach, will be trained to assist you in realized your career goals and reaching your milestones.
See your progress clearly
Maya pulls data from your Loops, mood check-ins, milestones, and journal entries to build simple dashboards that show how you’re progressing in your career development.
Your Career Alignment Score reveals how closely your daily actions match who you’re becoming. WORK-SELF’s operating system ensures you stay on track toward the career you really want.
Start with your career audit
Whether you’re job searching or already employed, Loops connect your long-term career plan to what you do each day. In the Today tab, you’ll get tailored daily action plans based on your long-term aspirations and your currently available time and energy.
Use 5-minute Rituals to reset your mind and body so you can stay focused, avoid burnout, and keep steady progress all week. Biometric markers alongside mood and usage data, inform Maya, your empathetic coach, how to assist you in the best way.
Grow with your community
Talk with Maya any time for career help that’s tailored to your career path.
Join the Community tab to learn from others in transition, take weekly or monthly challenges, and get support from real coaches and wellness experts like Jordan Mae Antoinette and Michelle Hillier. Share wins, stay accountable, and feel supported by people on the same journey.
WOLF Magdelinic
Founder of WORK-SELF
Test career paths and choose with confidence
I created WORK-SELF out of my own search for alignment. On paper I had accomplished a lot, but inside I was on autopilot: productive without purpose. The distance between who I was and what I did kept growing and I needed a way to bring them back together.
So I built WORK-SELF, the tools I wish I had when I was making that change. A Career Audit for clarity, Daily Loops for focus, and agentic AI coaching to keep me grounded in what matters. Everything here is designed to help you align your strengths, your purpose, and your career goals day by day.
One thing I want to call out is the Career Path generator. When I was deciding to move into entrepreneurship further, the generator did more than flatter my instincts. It mapped the concrete action items and milestones for each path I considered. For an alluring but more exotic option, becoming a full time artist, the roadmap was brutally helpful. It showed the weeks alone in a studio, the portfolio cadence, the marketing and gallery cycles, and the financial runway required. Seeing those milestones made a hard truth visible: prolonged solitude in the studio was a showstopper for me. The tool did not give me an answer, it gave me evidence, so I could choose with confidence.
If you are trying to decide, try the Career Audit and let the Career Path generator lay out the lived realities.
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Casey, Grad Student
After grad school, Casey felt lost. Qualified on paper, but unsure where to go next.
Through the Career Audit, they discovered their strengths and values, and with Maya, their AI coach, they built a clear, personalized path toward work that finally fit.
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![Portrait of Brené Brown]()
Brené Brown, Cohort of Influence
Brené Brown focuses on vulnerability, courage, and self-awareness.
Her work supports WORK-SELF’s belief that honest reflection and emotional clarity create stronger choices, healthier habits, and sustainable growth.
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Marina, Young Professional
In her agency role, Marina was constantly busy but never at peace.
With Daily Loops and Rituals, she rebuilt focus and calm, while the Career Transition Blueprint helped her design her pivot into entrepreneurship.
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![Portrait of Simon Sinek]()
Simon Sinek, Cohort of Influence
Simon Sinek teaches that people thrive when they know their “Why.”
His work centres purpose, direction, and aligned action, the core of WORK-SELF’s approach to meaningful career design.
Your future starts here
Reinvention isn’t instant, but it starts with intention.
Choose the plan that fits you, and begin building your WORK-SELF.
Become a WORK-SELF member
£89.99
Billed annually, cancel any time
Take control of your career growth with WORK-SELF.
Use the WORK-SELF platform to explore your options and make a career plan, discuss your plan with a human career coach, and then execute it and maintain your momentum through Daily Loops and Rituals.
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Comprehensive assessment of professional path to date and into the future.
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Map your move with structure, insight, and real momentum.
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Get intelligent guidance tailored to your path and pace.
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Build clarity and confidence with intentional habits.
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Tell your story clearly, powerfully, and in your own voice.
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Get custom recommendations connecting you with wellness professionals and career coaches who can support you on your journey.
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As a coach or wellness professional, track client insights and progress directly and send messages and resources within WORK-SELF.
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Attend free monthly digital gatherings and workshops hosted by creators, coaches, and experts.
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Receive complimentary access to exclusive rituals from our Creator partners to deepen your daily practice.
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